Recently, a new AI video generation platform, Seedance 2.0, was launched and has caught everyone by storm. Launched by Bytedance, parent company of TikTok, the incredibly authentic-looking video and sound that it’s able to produce has sent ripples across the digital landscape as well as Hollywood. If you have seen Tom Cruise and Brad Pitt fighting or Bruce Lee and Jackie Chan pulling martial arts against each other, they were done on the very platform.
The emergence of this powerful AI tool has terrorized Hollywood, with many claiming to seek legal action over copyright infringements.
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What is Seedance 2.0?
Seedance 2.0 is a video-generating AI platform. As powerful as it can be, it can produce life-like videos, even with a couple of line prompts. The platform lets you create videos using both text and images. “Experience true multi-modal AI video creation. Combine images, videos, audio, and text to generate cinematic content with precise reference capabilities,” it writes on its site.
Like Sora, Seedance has received criticism for not having barriers to creating videos mimicking the exactness of people and actors, which may be studios’ intellectual property.
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“It’s likely over for us”| Hollywood reacts to Seedance 2.0 videos
Stunning enough, a video recently surfaced involving Tom Cruise and Brad Pitt fighting. Hollywood never had this script, though many might have wanted it. Seedance 2.0 delivered it. After its release, Rhett Reese, Deadpool screenwriter, said, “I hate to say it. It’s likely over for us,” sounding an alarm of AI in Hollywood.
Motion Picture Association then issued a statement demanding that ByteDance “immediately cease its infringing activity.” In the statement, CEO Charles Rivkin remarked, “In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale.” He also criticized that the Chinese tech giant was “disregarding well-established copyright law that protects the rights of creators” by launching the AI tool that doesn’t work on infringement of others’ intellectual properties.
It’s even reported that Disney has sent a cease-and-desist letter to ByteDance, writing that it is “hijacking Disney’s characters by reproducing, distributing, and creating derivative works featuring those characters.” Media outlets also report that Paramount wrote a similar letter claiming that “much of the content that the Seed Platforms produce contains vivid depictions of Paramount’s famous and iconic franchises and characters.”
Future of Seedance 2.0 and AI videos
It’s impossible to ban technology, and in this context, AI videos. In today’s digital way, it has become one way of expressing one’s talent and skills and even earning a livelihood. But Seedance 2.0 has stood out from other AI video makers. The characters used in the videos so far from Hollywood prove it. They are far more lifelike and real. But that has become a bit of a problem.
First, it has threatened human skills. If AI can create such realistic content even with a few lines of prompts, can it not threaten human hands for jobs? Second, and most prominently at present, it has triggered criticism for allowing video creation using Hollywood characters, which are studios’ intellectual property.
Also, learn about the advent of ChatGPT and the fear that it could replace human hands at work.
Going ahead
The cease-and-desist letter can turn into a collaboration with an amicable coexistence. However, that requires coordination and table talk. Rather than just being amused at the power of it, Seedance 2.0 should be taken with caution, as any AI tools for its possible impact on society, intellectual property, and identity.
