Last Updated on October 30, 2026
Summary✨
- eSewa launches a conservation initiative during NPL 2026, pledging funds for endangered red panda protection.
- The campaign ‘Every Boundary Counts’ contributes Rs. 2,000 for every six and Rs. 1,000 for every four hit, capping total support at Rs. 10 lakh.
- Partnerships with Red Panda Network aim to restore habitats and promote local livelihoods in Ilam and Panchthar districts.
- The project seeks to restore 10 hectares of forest land and plant 10,000 native trees, creating job opportunities, especially for women.
- eSewa will provide updates on contributions via its website and social media to ensure transparency.
Digital payment service provider eSewa has announced a conservation initiative during the Nepal Premier League (NPL) 2026. The company has pledged financial support for the protection of endangered red pandas and their natural habitats. Under the campaign titled ‘Every Boundary Counts,’ eSewa is contributing Rs. 2,000 for every six and Rs. 1,000 for every four hit during the tournament, with a total contribution capped at Rs. 10 lakh, including taxes.
The initiative is being carried out through a partnership between eSewa, Red Panda Network, and Red Panda Network Nepal. As the official ticketing partner of NPL, eSewa aims to connect the excitement of cricket with wildlife conservation and environmental protection.
Red pandas, locally known as Habre, are listed as an endangered species on the International Union for Conservation of Nature (IUCN) Red List. Protecting and restoring their natural habitats is essential for their long-term survival.
According to eSewa, the funds collected through boundaries during NPL 2026 will support red panda habitat restoration and improve the livelihoods of local communities.
As part of the initiative, a dedicated conservation and plantation campaign will be conducted in community forests across Ilam and Panchthar districts in June and July 2027. These districts are among the major habitats of red pandas in Nepal.
The project aims to restore around 10 hectares of degraded forest land and plant 10,000 native trees. The newly planted trees will also receive regular care and protection to create a safer environment for wildlife.
Furthermore, the initiative is expected to generate approximately 600 paid workdays for local residents. Women will receive priority in employment opportunities to promote gender equality and women’s empowerment.
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eSewa joins in for boundaries in NPL 2026
Speaking about the campaign, Ravi Shakya, Chief Strategy Officer at eSewa, said that NPL is a major celebration for cricket fans across the country. He added that the company wants to turn the excitement of the tournament into a meaningful contribution to nature conservation.
Shakya expressed confidence that the campaign would use the positive influence of sports to support biodiversity conservation and improve local livelihoods.
Similarly, Ang Phuri Sherpa, Executive Director of Red Panda Network, appreciated eSewa’s initiative to connect cricket’s popularity with wildlife conservation. He said the partnership would encourage conservationists and local communities.
Dr. Shailendra Bahadur Thakali, Chairperson of Red Panda Network Nepal, also thanked eSewa for linking the energy of cricket with the future of red panda conservation. He expressed confidence that the collaboration would help protect natural habitats and create green employment opportunities at the local level.
eSewa says that it will publish regular updates on the contributions generated from fours and sixes throughout NPL 2026 through its official website and social media channels to ensure transparency.
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