Nepal’s two DTH service providers DishHome and Prabhu TV are merging soon into one brand. As per sources, the merger is imminent as the talks are have reached an advanced stage.
Dishhome‘s chief executive officer Sudeep Acharya talked about the future plans following the merger. He told that the plan is to continue providing TV and Internet services both under a single brand after the merger finally takes place.
The DishHome CEO said, “Both DTH companies share some of the same investors and the merger aims at delivering better quality service in the sector.”
He also added that the talks of the merger had been ongoing for a long time and now they have decided to integrate both and serve from the same location under a rebranded title.
About The Two DTH Providers
DishHome is operated by Dish Media Network Ltd. It started DTH in 2010 after a merger between two DTH providers; Home TV and Dish Nepal. It began internet service last year and is currently at the trial phase.
Meanwhile, Prabhu TV is one of the enterprises by the Prabhu Group. It is the first wireless digital terrestrial TV service in Nepal based on DVB-T2 broadcasting technology. They launched the TV in a program in the capital on June 17, 2018, Sunday.
Currently Dish Home boasts more than 2 million subscribers while Prabhu TV is still growing through the ranks. A merger will simply strengthen their market capacity and boost their growth further.
It is a matter of the past that DTH company as a purely digital TV provider stood in competition. Due to ISPs bundling their internet service along with digital TV solutions, DTH service providers were under strain, especially Dish Home. This is the reason they started internet service last year just like Prabhu TV. The merger will strengthen their customer base and help reach out even further in the coming years.
Both the DTH providers understand that it is imperative to provide both TV and high-speed internet service than just provide a digital TV service. However, they are also facing stiff competition from Telecom juggernauts WorldLink and Vianet. Both provide excellent internet services with digital TV platforms and are imminent options for internet and TV service in Nepal.
Similarly, Nepal Telecom has also begun Triple Play service providing call, internet, and digital TV service all over a single fiber cable.
All these add up to heightened pressure on DTH service providers to up their strategies if they are to survive.
But the merger will have a major benefit for both of them. Not only they will have captured a larger customer base, but it will also help them develop new strategies to accumulate more customers. The new brand will be able to utilize all its means and resources to provide an even better range of services and ward off competition from other telecoms and ISPs.
Regarding the need for the merger, Dish Home CEO Sudeep Acharya also remarked that the “television market has been shrinking in the country and only a merger could help them sustain and maintain their quality service.”
Currently, both Companies are discussing various scenarios around the merger and will soon finalize the procedure.
What do you think of this possible merger news? Are you a subscriber of either Dish Home or Prabhu TV? How excited are you to hear of the merger between these two? Let us know in the comments section below.
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