Redmi Note Series global sales have surpassed an enthralling 320 million units. The company’s latest data revelation shed light on the landmark business scale of its smartphone sub-brand.
In early December 2022, Xiaomi, the parent company, shared that it had sold over 300 million phone units of Redmi Note devices. In the next three months till March, another 20 million sales were recorded. Xiaomi started selling Redmi Note devices as a separate subsidiary in 2019.
The Redmi Note Series has consistently remained a massively popular choice for smartphone buyers worldwide. Being affordable yet feature-rich has made the lineups an exceptional draw in cost-sensitive markets. Likewise, the brand achieved its record-setting sales milestones due to the strong performance of its affordable lineups.
Redmi Note Series Sales Hit 320 Million Units
During the Redmi Note 12 Turbo launch event on Tuesday, March 28, Xiaomi shared that the global sales of the Redmi Note Series surpassed 320 million units. The Chinese smartphone OEM said that Redmi Note 11 was one of the top 10 best-selling smartphones globally in 2022.
Canalys report highlighted that 18 million units of Redmi Note 11 were sold in 2022. The device went toe-to-toe with Apple’s flagship lineups iPhone 14 Pro and iPhone 14 Pro Max.
On the flip side, the sales data doesn’t translate positively for the brand’s overall shipments. Xiaomi sold over 40 million Redmi Note devices in just 5 months of 2021.
The decline in overall sales figures might have to do with the smartphone market saturation. There are many brands shipping phones in similar price ranges making it a difficult choice for smartphone consumers. Xiaomi also sells its phones under various sub-subsidiaries such as Redmi, Mijia, and POCO plays into confusing buyers. And economic downturn of recent years has also not encouraged the market as owners are hanging on to their devices longer.
Do you carry a Redmi Note phone? Do also share if you think Xiaomi should be more conscious about its naming conventions to make its devices easier to understand.
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