Xiaomi, the global smartphone manufacturer has become the Number one smartphone brand in Nepal for the 3rd Quarter, 2020. The brand announced to have become Nepal’s N0. 1 Smartphone brand as per the IDC’s latest Worldwide Quarterly Mobile Phone Tracker, Q3 2020 Report. Xiaomi reclaimed their No.1 position the second time after becoming the number one smartphone phone brand in Nepal for the first quarter of 2020.
As per the Report of IDC’s latest Worldwide Quarterly Mobile Phone Tracker, Q3 2020, Xiaomi is the number one smartphone brand in Nepal. The brand holds a total of 34.1% of the market share based on the unit shipment in Nepal. Xiaomi was able to obtain these impressive figures thanks to the successful launch of a series of smartphones across Mi and Redmi.
Xiaomi Nepal’s General Manager Statement
Xiaomi’s General Manager of Nepal, Sourabh Kothari, said, “We are ecstatic to be the #1 smartphone brand in Nepal again as per the IDC report for Q3 2020. We are humbled by the love and support that we have received from our Mi Fans and it has helped us come closer to our mission of providing innovation for all. We shall continue to work towards our commitment of gaining our users’ sustained trust and appreciation through constant innovation across our products, business model, and infrastructure.”
Secrets to The success
We all know the open secret of the smartphone brand for its success is the best value for smartphones. Xiaomi smartphones arrive with attractive and impressive specs at affordable pricing. So, it played a big role for the brand to take over in the Nepalese tech market. Recently the brand saw a huge huge growth in the market with the launch of the Redmi 9 Series and Note 9 series. The smartphones like Redmi 9A, Redmi 9C, Redmi 9, Redmi Note 9, Redmi Note 9 Pro, and Redmi Note 9 Pro Max were a massive hit in Nepal. The smartphones offered the best specification for the price range.
Another reason for the brand’s reign in Nepal is partnerships with online platforms like Daraz and Sastodeal. The offline expansion added to the overall growth with Xiaomi setting up more than 1600+ offline partner stores with 350+ Mi Preferred Partner stores across the country, strengthening their presence in Nepal. The company currently holds a strong distribution network across locations.
Now as Xiaomi brand has become a top smartphone brand in Nepal for the third quarter of 2020. We hope that Xiaomi will be able to maintain its position in the coming days. It is quite a challenge though. But if they continue to bring smartphones with top specs on affordable pricing and satisfy the users, they might just be able to continue.