Netflix is expanding into video games with free subscriptions for its customers. The company says its first gaming venture will begin on smartphones and tablets.
The US-based OTT giant has said the games will be ad-free and available to its existing subscribers without any additional charges. This is the first time Netflix is venturing into a different entertainment since its debut in 2007 as a streaming platform.
Netflix is a leading OTT service platform that curates movies, TV series, and other entertainment over the internet. It has over 50 million subscribers so far and expects 3.5 million more customers in Q3 2021. The company has generated 19 percent more growth in revenues at $7.3 for the quarter.
Mobile Gaming’s Rising Stakes
The gaming industry is one lucrative market in the world. Not only consoles, smartphone gaming has blossomed over the years with graphically intensive games coming to handheld devices.
Games like PUBG, CoD, Free Fire have a record number of downloads and profits. There are over 2.2 billion active mobile gamers where 78 percent are on Android. These numbers will continue to grow as more people now have mobile phones and use them mostly for entertainment and gaming.
The gaming industry had a worth of $178 billion last year and experts forecast a higher leap to $200 billion in 2023.
Netflix is a well-evolved OTT platform with global penetration and its entry into gaming may stir the gaming landscape soon. The company has not revealed what kind of games will arrive on its inauguration. However, Netflix in the past has revealed its ambition to cater games even for Xbox and PlayStation.