Daraz, the largest online platform in Nepal, has now launched Daraz live, Nepal’s first in-app shoppable Live Stream. It is now up and running on the Daraz mobile application from 1st September 2021. Daraz brought it as per the “Shoppertainment ” strategy.
For the first time, Nepalese consumers will get to enjoy the new shopping experience. Daraz Live will completely change the dynamics of online shopping in Nepal. It is the first In-app shoppable Livestream that will bring a new online shopping era. It also will create a more seamless and interactive “See Now, Buy Now” experience for customers. The live stream will take place at three different time durations such as 12 pm, 4 pm, and 6 pm. You can watch the live stream from Monday to Friday via its mobile app.
Daraz Live: Streaming for a new shopping experience
With a closed-loop model, it offers the customers the option to buy, it also offers information, entertainment as well as engagement activities. Every edition of the live stream will provide customers a chance to know more about the brands, Daraz inner workings, and offers numerous chances for the customers to win many exciting gifts and rewards. On the shopping side, it will feature exclusive deals, product demonstrations, flash sales, unboxings, giveaways, and more.
Daraz Live will also be a great platform for sellers. It is a great chance for the sellers to be close with their customers. An online seller rarely gets any opportunities to connect with the customers. The sellers will be able to interact with the customers in real-time and further strengthen the bond between the consumers and sellers. This will not only benefit the seller in the short run but will help them build a level of trust and connection with customers.
You will find Daraz Live on the Daraz Mobile App. You need to update your app. The app update for Android users is already available whereas iOS users will have to wait until 6th September to update their app.
Open the Daraz app
Refresh the application
After that, you’ll See the Daraz Live icon
Tap on the icon
And now you can see the online live stream (ongoing live or previous live recordings
Lino Ahlering, Managing Director of Daraz Nepal stated that “The introduction of Daraz Live is the next step in creating a more vibrant and inclusive ecosystem here in Nepal. With Daraz Live we hope to achieve that by helping build a greater level of connection between the customer and the seller. We want to build a strong community where everybody has a platform to access any information that they are seeking when it comes to online shopping. We’re confident Daraz Live is that platform. And with that, we’re hopeful Daraz Live will play a big part in helping the e-commerce ecosystem grow to new heights”.