Realme, a well-known brand providing value for money smartphones has grabbed the top 6th position in the smartphone market worldwide. Offspring company from BBK Electronics China, Realme smartphones has conducted 15 million smartphone shipments according to Counterpoint Research. The growth rate is a whopping 135.1% YoY in Q2 2021. This company only took 3 years span to be in the Top 6th position among the likes and popularity of counterpart companies like Xiaomi.
Founder & CEO Sky-Li is proud of tasting this success in the tough market of smartphones and has quoted, “In the past three years, we are like a newborn calf making little of a tiger as well as a real go-getter”. He has also stated about the young team under 29 facing various hurdles and difficulties but still being able to thrive in the competition, setting a new trend.
Commencing from a nondescript brand, Realme has already got into 61 markets worldwide and falling under the top 5 in over 18 of these markets. Philippines is the number one market for this brand as it managed to brag the top position in Q1 & Q2 of 2021 according to multiple global research firms. Just last month, this Chinese brand went in blazing speed for shipping 100 million smartphones making it the fastest brand to do so.
Top 6 Smartphone Brands in the world
Here are the top six smartphone brands in the world for Q2 2021, along with the shipments and growth rate.
As we can see in the list, Realme was able to ship 15 million smartphones which is a 135.1% growth. The above data also shows the huge growth of Xiaomi phones worldwide (98.5%), thanks to the popularity, affordability of the Redmi Note Series.
Moving on with its slogan “Dare to Leap”, Realme has been successful to leap into smartphone markets, providing an array of devices from low-end (entry-level), mid-range, premium mid-range, and flagship killer devices. Also, it is one of the first brands to come up with a pop-up camera, the first Android ecosystem with magnetic wireless charging tech, and also one of the first with a giant 108 MP resolution camera.
Coping up with new mechanisms and innovative ideas has awarded this brand a place in customer’s minds seeking budget-friendly devices and flagship killer smartphones. Fighting against its major competitors like Redmi & Poco, the sub-brands of Xiaomi is a challenge for this brand in a massive smartphone market like India.
While in the Nepalese smartphone market, Realme has re-entered with a promise to provide smartphones as what the company says, democratized price. The CEO of Realme India and Europe, Madhav Seth has taken over the command to operate its business in Nepal as previously it could not bring satisfactory progress. The principal reason behind this was excessive pricing than in India which made customers disappointed. The Nepalese budget smartphone customers are hugely attracted to the popularity and good pricing of Redmi & Poco devices in Nepal by Xiaomi Nepal. Realme has to take a “Huge Leap” in order to grab the top spot against the likes of Redmi, Poco, Samsung devices in Nepal