Spotify Technology SA has started allowing its users to buy audiobooks from the app. The new feature aims at drawing more customers while keeping the existing uses of the popular music streaming app. For now, the option is available in the US version of the app but we can expect the rollout in other regions soon.
The Swedish company is reportedly starting off by offering over 300,000 popular audiobooks. This includes content from five major publishing houses. Importantly, buyers will be able to enjoy listening to their favorite audiobooks without ads.
The available audiobooks are not exclusive to Spotify. The existing app users won’t receive discounts or benefits for buying them. But the company says it could introduce various ‘business models.’
Audiobooks are a “substantially untapped” zone for business, Nir Zicherman, global head of audiobooks and gated content at Spotify, said in a press meet recently.
Zicherman added that currently, the service is just at its start in terms of characteristics. The books’ costs are determined by Spotify and decided by the title. The agreement with publishers on royalty payment is also included in the final cost.
While listening, users will be able to adjust the playback speed of an audiobook, and also download content for offline listening. Rating the book is also among the available features.