For the first time in the history of smartphones, Huawei wins the race of the World’s best-selling smartphone brand by shipping a whopping 55.8 million devices in the second quarter of 2020. On the other hand, Samsung pursues the second position as it faced a fall of 30% on shipment.
Huawei, even after being banned/restricted by several nations, managing to secure a top position worldwide is remarkable. Huawei dominated its home market and emerged as a strong contender in the smartphone market.
How Huawei rose to become a top-seller?
Huawei is one of the fast-growing Chinese smartphone vendors that has become a global leader in the tech industry. Huawei not only produces smartphones but also manufactures gears and equipment for the development of a 5G network. Huawei exports its production to about 170+ countries and has consumers in billion.
After facing US sanctions in international businesses, Huawei targeted its domestic consumers. As China quickly recovered from coronavirus pandemic, Huawei grabbed the opportunity to elevate its economy from the Chinese smartphone market. Though it is a small niche for a tech giant like Huawei, Huawei managed to sell 55.8 million smartphones with a loss of 5% compared to Q2 2019. The 5% loss did not stop Huawei from dominating the smartphone market as the rival Samsung had to suffer a fall of 30%, making a sale of only 53.7 million.
Huawei rules the smartphone market inside China. Samsung, on the other hand, has a tiny share in the Chinese smartphone market. Though China is back to normal, other countries are still battling with the coronavirus. So, Huawei benefited from Chinese consumers, while other brands could not take benefit from the market outside China.
Huawei in Global Smartphone Market
Huawei lacked access to Google Play Store and Google Mobile Service (GMS) due to the restrictions imposed by the US government, but Huawei replaced these services and brought its own Huawei AppGallery and Huawei Mobile Service (HMS). They successfully gained huge China-based users. Huawei is creating an ecosystem of its own including Harmony OS, a replacement to Android, which was originally introduced in August 2019. Harmony OS is also being integrated into digital products like IoT, Wearables, and TVs. They have also plan to integrate the OS in the upcoming smartphones which don’t have a date. Huawei also has its own UI called EMUI based on Android.
Some devices of Huawei without GMS service (but with HMS) are Huawei Mate 30 series, Huawei P40 series, and Honor 30 series. Huawei is also re-releasing existing phones, changing colors, and changing build material to sell it in the market. The phone ranges from entry level smartphones to high end flaship phones with innovative specs. Find how to read phone specifications.
Despite the difficulties, Huawei managed to become the top-seller in the global smartphone market. Huawei mainly targeted its domestic consumers in the second quarter of 2020, but it is yet to see what Huawei will do to sustain its position in the third quarter of 2020. Huawei suffered a drop of 16% in the European market in Q2 2020 from 22% in Q2 2019.
Will Huawei be able to sustain its top position in the Global Smartphone Market? Share your views with us in the comment section below.
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