Chinese brand Vivo tops smartphone shipment charts for the fourth quarter of 2020 with a market share of 15 percent in Asia, according to Counterpoint. Plus Vivo attains the top smartphone sales for week 11 in China, surpassing all the giant companies.
The rank comes on the back of Vivo’s strong performance in East Asian markets such as Thailand, Malaysia, and Indonesia.
Vivo’s strong graph is not limited to only Asia though. The brand has steadily recorded greater market share numbers over the years.
The previous year too, that is in 2020, Vivo grabbed the fifth rank with an 8.6% market share.
Ever since the Chine smartphone maker entered the global smartphone market in 2014, it has gradually evolved into a dominant brand while also sustaining itself in Asia markets.
In 2018 Q1, the brand made up 5% of the market global share which rose to 7% in Q4 in the same year. Fast forward to 2021, it has maintained a very commendable 10% market share in Q1.
Vivo’s Domestic Reign
Vivo’s global output also reflects in its domestic supremacy. For the first time, Vivo took the top spot as the No.1 smartphone brand in week 11 (March 8-14) of 2021. Its budget-friendly devices helped it surpass other phone makers by a sizable margin.
The report illustrated that Vivo holds the top spot with 24% of the market share. While OPPO took only 21% of the market share and Huawei shrunk by 15%. Vivo showed an increase of 4% since January 2021.
It is notable that Vivo’s latest showing comes after the COVID-19 dip. Besides that, it also faces tight competition from several domestic and foreign brands. Vivo standing out despite all these odds to make it an incredible achievement.
China is home to several international smartphone markets which accounts for a huge chunk of global market share. Xiaomi, Huawei, OPPO, and several other brands compete with Samsung and Apple both domestically and in foreign markets with smartphones in low, mid to higher ranges.
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