Daraz 11.11 event set a new sales record in Nepal’s online shopping history. The eCommerce giant has released its awe-inspiring numbers on its 4th edition of the singles day blitz. Keep reading below to find out those staggering stats in detail.
Daraz 11.11 enjoyed its most roaring singles day sale in Nepal’s history. The company has revealed that it drew in 7 lakh Nepalese to participate in its mega shopping event.
Daraz Posts Stunning Numbers
Daraz has posted data on its most glorious shopping day of the year and the numbers are just enthralling.
Daraz generated more than Rs.36 crore of sales making it easily the greatest one-day shopping event ever in Nepal to date. Meanwhile, after the 11.11 event went live, the eCommerce leader sold products worth Rs.6 crore within just 1 hour. This was an increase by an incredible 130% over last year’s 11.11 event.
Besides, 53K orders were dispatched by sellers in 24 hrs. This included a 700 km furthest delivery from the capital to Bhimdutta in Western Nepal.
Daraz had 1,000 Delivery Heroes at standby with 100 new delivery vehicles to fulfill the products dispatch management at its most effective. The online marketplace hired altogether 1400 employees to offer the fastest products delivery and effective customer service on its most landmark day of the year.
Daraz also saw more than 50% of its sales pre-payment executed via wallet and bank cards which was another improvement upon previous year’s data.
Thousands of businesses benefitted from Daraz’s 11.11 event 2021. Among them, 55% had signed up for Daraz during the pandemic. This was the company’s initiative to promote Small and Middle Enterprises (SMEs) over the last 1 and a half years. This has also benefited the company as it allowed Daraz to diversify its product range and appeal to more consumers.
Record Numbers of Commodities Sold
In the 24 hrs. campaign of Daraz, it sold a record number of products in its run time. Daraz sold more than 1400 phones and tablets. Additionally, more than 10 tonnes of rice were sold within the same period. Among the baby products, Daraz sold more than 70K diapers during the 24 hours which it says is enough nappy changes for all the newborn babies in Nepal for a week.
Daraz 11.11 success “underlines the strength of our marketplace”
Bjarke Mikkelsen, CEO, and Founder of Daraz Group spoke of his delight at the resounding success of the singles day shopping success. He said, “We are delighted with today’s results. It underlines the strength of our marketplace where customers trust the quality of products that they purchase on Daraz, and it illustrates how SMEs are able to unlock the online potential of their business.”
Daraz delivered its first 11.11 order at 8 am on the same day. The company then kept its focus on taking its products to their destinations across 47 cities. The company had at disposal 1,000 additional delivery heroes for the campaign with 7 logistics partners for the day.
Focus on Timely Delivery of Products
Lino Ahlering, MD of Daraz Nepal, also shared his joy at the 11.11-day milestone. He said, “We are extremely glad to achieve such a milestone with all our partners. I also want to really thank all our customers for their immense trust and loyalty. 11.11 is the outcome of a full year of hard work and it’s a moment of pride for all of us to host such a record-breaking campaign. Now our entire focus is on ensuring our customers around the country are getting their orders as fast as possible.
“With the significant investments undertaken into our logistics infrastructure, we are very confident that we will deliver on our promises, making it not only the biggest 11.11 but also the one with the best experience so far,” he added.
The 4th edition of Daraz 11.11 has concluded on its highest and its success has the company eyeing for more. Daraz has announced that it will introduce popular 11.11 offers and many brand highlights over the next few weeks for shoppers. It says the offers will be an opportunity from Daraz to those who may have missed out on the singles day.
Use Nitlcmdaraz code to get Rs 500 discount on purchase of Rs 5555.
Did you participate in Daraz 11.11 sale? How was your experience in it? Do share with us in the comments below.
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