Vivo has secured the top spot as the smartphone brand in the Chinese market in Q3, 2022. The company came ahead of the competitors despite witnessing a 20.5% drop in year-to-year sales, an IDC report says.
The overall smartphone market continues a dismal run. The report highlights that in the third quarter of 2022, total shipments of phones declined by over 11% year-to-year and the brands only sold 71.3 million handsets. Although, the premium segment saw a slim 1.9% increase for the same duration occupying a 22.4% share.
China is the world’s biggest smartphone market. Chinese brands such as Vivo, Honor, Oppo, Apple, and Xiaomi are the dominant brands in the country. Apple is the only non-Chinese country on the list.
Also read: Global Smartphone market declines in Q3 2022, Worst in 8 years
Vivo secured the top spot in Q3, 2022 thanks in part to its subsidiary
In recent months, smartphone brands have continued to see their shipment shrinking. Vivo itself saw 20% fewer sales than the same duration from the previous year. However, iQOO’s strong market performance, Vivo’s subsidiary, was one of the reasons helping the company retain the top spot in the domestic market. The report shows Vivo claims the top position in China with a 20% market share.
Likewise, Honor’s growth saw a fall of 9.1% in comparison to Q3, 2021. The company covered 17.9% market share in China. OPPO suffered the most in the three months period losing 27.9% of its sales in comparison to the same period from last year and carrying a 16.3% market share.
| Smartphone brand position in China Q3, 2022 | Marketshare | YoY Growth |
| Vivo | 20 | -20.5 |
| Honor | 17.9 | -9.1 |
| OPPO | 16.3 | -27.9 |
| Apple | 15.1 | 2.5 |
| Xiaomi | 12.7 | -17.5 |
Check out: Vivo Mobile Price in Nepal [latest Update]
Apple is the only company on the list with a 2.5% improvement in sales. The company’s iPhone 14 Pro and iPhone 14 Pro Max models have contributed to the thin growth of the American company in the third quarter of 2022. Apple possesses a 15.1% market share in China.
Xiaomi came fifth with a 12.7% market share in Q3, 2022. The brand’s growth tumbled by 17.9% in year-to-year sales during the same period last year.
Despite the falling trend of the smartphone market, Chinese smartphones still reign supreme in the domestic markets and enjoy a strong presence outside. Which price range is your preference for your next phone? Do share in the comments below.
