Ncell and e& International have signed a Memorandum of Understanding (MoU) at the Mobile World Congress (MWC) 2024 in Barcelona to deliver world-class digital experiences. With this cooperation, the private telco seeks to drive knowledge-sharing activities and collaborate on offering key services, products, and platforms for customers across Nepal. Let’s find out what areas they will work on with this milestone strategic partnership.
Jabbor Kayumov, CEO and Managing Director of Ncell, and Khaled Mohamed Riad, Chief Business Officer at e& international signed the MoU at the Mobile World Congress (MWC) 2024 in Barcelona. If you didn’t know, e& International is a company from UAE that excels in the digital transformation of telcos. It operates actively in 16 countries. It is a part of the e& Group.
The partnership will collaborate on multiple fronts. This includes customer value management (CVM) and advanced analytics, commercial support comprising B2C and B2B sales and marketing. Also, the two entities will closely cooperate on customer experiences, procurement, network CAPEX and OPEX optimization, an international carrier, wholesale, mobile network code (MNC) services support, digital transformation, etc.
Ncell says that this bilateral collaboration will be pivotal in driving up revenue and bringing in innovative services. It will also involve saving in procurement and network optimization, and International Long Distance (ILD) business and digital solutions.
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What does each say on Ncell and e& International strategic partnership?
Both Ncell and e& aim to deliver profound outputs to customers in Nepal by easing their digitalization journeys. Here’s what each said about this partnership:
Jabbor Kayumov, CEO & MD of Ncell, expressed his enthusiasm for this partnership. He said, “This strategic alliance with e& international marks a significant breakthrough in Ncell’s journey from telco to digital tech co. This partnership aligns with our commitment to accelerating digital transformation by contributing to the digital evolution of Nepal. With e& international’s leadership and vast experience in partner network programs, we are confident that this collaboration will empower Ncell to unlock boundless opportunities. Together, we are poised to deliver superior services to our valued consumers, shareholders, and the telecommunications industry at large. We prioritize the expansion of our network infrastructure beyond mobile connectivity. Therefore, we affirm our commitment to achieving the aspirations of the Digital Nepal vision. This aligns with our theme ‘Here for You’ for Nepal and Nepali people.”
Similarly, Khaled Mohamed Riad, Chief Business Officer, e& international shared similar delight. He said, “Our partnership with Ncell marks an exciting new chapter in bringing the benefits of connectivity and digital transformation to businesses and individuals in Nepal. By combining e& international’s global expertise in developing world-class digital networks with Ncell’s deep understanding of the local market, I’m confident we can help accelerate the country’s progress in the digital age. By optimizing infrastructure, enhancing connectivity, and unlocking new opportunities across services, together, we aim to inspire a truly connected and inclusive digital future for all Nepalis. This is just the beginning, and I look forward to what we can achieve as strategic partners in realizing the nation’s ambitious digital vision.”
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Ncell and e& International will work for the digital transformation of the telco
Additionally, Ncell and e& International will provide real-time and contextual marketing for building the proper digital and traditional channels. It will carry out superior analytics through Machine Learning and AI models and create personalized offers using big data resources. Ncell says that it will fix strategic direction to grow its user base and manage distributors and resellers.
The cooperation also extends to include network optimization, cost-effective solutions for remote areas, technology optimization for green field analysis, and crowdsourcing. Likewise, value creation through direct sourcing with approved OEM/ODM, and service transition will also be other areas of cooperation.
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Ncell will also design and identify technical solutions for enhancing its voice and data services in rural and remote areas. The telco will stress increasing efficiency and reduce CAPEX and OPEX.
The collaboration includes work on carrier and wholesale services as well. With e& Group support, Ncell will leverage its global footprint to up its mobile and roaming enablement, messaging, and vice services. The telco seeks to be a part of e&’s network of over 850 operators worldwide. For digital solutions, both will focus on providing elite digital experiences to the tech-savvy youth.
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Ncell and e& international will appoint their alliance leads to supervise the planning and coordination of the strategies and discussions regarding the relationship.
