Smartphone maker Realme is set to return to OPPO as a sub-brand to ensure the benefits of collaborative operations. The company expects a joint work helps the company integrate resources and bring more innovation to its products. Realme is a popular smartphone brand, one of the best in the Android realm, and is especially popular in the market for fusion of specs and cost.
According to reports circulating online, realme founder and CEO, Sky Li, is going to oversee sub-brand businesses at the company. Realme will continue as a sub-brand of OPPO just like the iconic Android OEM, OnePlus.
It’s said that realme decided to further its business as an OPPO sub-brand due to the shrinking margin in the smartphone sector. With its merger with OPPO, it seeks to minimize overlap in product development and shipment. It’s also worth noting that be oth OPPO and realme are part of BBK Electronics which also operates vivo and OnePlus.
Realme benefits from OPPO sub-brand merger
With the presence as an OPPO sub-brand, realme will gain access to OPPO’s business strategies and structures. The collaboration will help realme devise a different and more progressive market strategy. It’s also said that realme will integrate its after-sales services with OPPO after merging with the latter.
Will it impact realme phone models and price?
Realme’s return to OPPO is unlikely to have an effect on pricing. Both companies, as well as OnePlus, will continue to sell their products under their own naming conventions and timeline.
Just like globally, Realme phones are also popular in Nepal. The phone maker has been very popular for bringing phones with value. They come at a budget price and with rich features and trustworthiness. In particular, it’s popular in India, Southeast Asia, and Europe.
Realme’s decision to merge with OPPO will only reap benefits. While it will continue to bring phones under its own naming, it will have access to OPPO’s business strategies and innovation path. Therefore, 2026 could be a significant year for the phone maker.
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