Daraz Nepal’s 11.11 2023 sale has set another benchmark record in the country’s eCommerce landscape. The company’s recently concluded November 11 shopping carnival served 4 lakh and 70 thousand customers in one single day thanks to unbeatable deals, free delivery, and a host of other exciting benefits. The company has now revealed the most astounding sales record figures for its parent company Alibaba’s Single days compaign. Let’s break them down.
Daraz has made a big leap for the 11.11 sale in Nepal. The eCommerce giant’s sixth edition of the November 11 sale was no less record-setting than its 2022 edition. In fact, there are some enthralling stats to behold. The company has shared that after its Daraz 11.11 sale went live on November 11th, 4 hundred 70 thousand customers were served in just one day. Daraz has attributed 1,700+ Darazians whose commitment helped achieve the envious feat in the online marketplace sector in Nepal. For the 11.11 campaign, Daraz had over 19 thousand sellers & brands aboard offering their best deals to the customers.
Daraz 11.11 2023 record highlights:
Here are the major records Daraz 11.11 2023 has created:
- 4.70 lakh customers served in one day
- 19 thousand popular brands and sellers offered the best deals
- 1 lakh 40 thousand products were dropped to incredibly affordable rates
- 40% of purchases were made via digital methods
- 85% of sellers were Small and Medium Sellers (SMEs)
- Fastest delivery made in 1 hour and 40 minutes of order placement
- 75% of buyers enjoyed free delivery
- 20% of new buyers came aboard Daraz
- Over 108 locations served
- 45% of customers placed orders from outside the valley
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More Daraz 11.11 2023 records
The crazily popular campaign had 1 hundred 40 thousand products dropped to unmatched low prices. This perfectly fits with the company’s core commitment to affordable saving for high-quality products. The sale event also reflected the growing adoption of digital payment among consumers.
As per Daraz, 40% of purchases were made with digital wallets and bank-issued prepayment cards. For its November 11 sale day, Daraz also partnered with various banks to provide concessions on purchases allowing buyers to increase their savings on top of vouchers.
Daraz uplifting communities with its major shopping campaign
Daraz has always focused on supporting communities through its eCommerce platforms. Particularly, with the appointment of its new Managing Director Aanchal Kunwar, the company has reinvigorated its efforts in giving more opportunities to Nepali enterprises to upscale their sale and bring higher exposure for their businesses. Daraz said, “Thank you Nepal for supporting us in our mission of uplifting communities through the power of commerce.” The 11.11 2023 sales have made an incredibly delightful record in this department.
Daraz says that 85% of its sellers on Daraz 11.11 2023 were SMEs. If you are not aware, the company also has a Proudly Nepali section that sells locally-made products. This is in line with its theme of promoting a localized business strategy. In the meantime, Daraz 11.11 2023 drew 20% new buyers to its platform.
75% benefited from Free delivery on Daraz 11.11
Daraz puts free delivery as a top priority in 11.11 and keeps its 1,000+ delivery heroes ready to serve. Fast and safe delivery is one of the hallmarks of the online shopping leader. As per the record, the company served 75% of customers with free delivery. Daraz Nepal offers free delivery service to customers as one of the perks of its mega-popular shopping carnival. Daraz made its fastest delivery within 1.40 hours of order placement.
This figure gets a compliment from another figure that 45% of buyers were from beyond Kathmandu. This testifies that Daraz is well and truly efficient in delivery in and out of the capital. In another eye-catching figure, Daraz says that it served customers across over 108 locations across Nepal.
Daraz 11.11 2023 started on November 11 and ran through November 22nd. What do you think of the Daraz 11.11 record sales for the year 2023?
