Video-sharing platform TikTok is apparently looking for partners to launch its live shopping feature. As per the news, the company will first roll out the offer in the US as it tries to outsource operations for what seems to be a grand new addition to the ridiculously popular app.
As per Financial Times, TikTok is in discussion with TalkShopLive, a California-based company to setup infrastructure for live shopping features. The features will be available on the short video sharing app.
Once implemented, the technology will allow creators and brands to connect with their audience and sell goods through videos live. The report says that TalkShopLive will be entitled to a 10% commission from sellers and creators for the services. TikTok is likely to bear the cost for it in the beginning.
Earlier, TikTok and TalkShopLive raised $6 million in a seed extension round last year. Both companies though haven’t finalized any terms and conditions. So, at the moment, there is not much to estimate when the feature is coming live on TikTok.
eCommerce is already on the app
The popular Chinese app began providing online shopping feature from last year by partnering with Shopify. This allows business accounts to integrate their goods catalog to a dedicated tab on their profiles. Additionally, brands get tools to create, and monitor their ad campaigns on the app.
In addition, TikTok started testing a Shop feed to highlight products that are sold by merchants on the app.
The company has been experimenting with its live shopping service in the UK since last year. But it didn’t pan out strongly as the expectations were not met. Then, the company reconsidered the approach in other countries such as the US and Germany.
Live shopping on TikTok will help serve community, creators, and merchants
“When it comes to market expansion for TikTok Shop we are always guided by demand and are constantly exploring new and different options for how we can best serve our Community, Creators and Merchants in markets around the world. These efforts include exploring partnerships that further support a seamless e-commerce experience for merchants, which is an important part of our ecosystem,” TikTok said in a statement to TechCrunch.
Live shopping is an appealing and attractive prospect but it has not been the thing in the US yet, writes Yahoo. Facebook tested the feature in 2018 but is being shut down as it shifts focus on Reels. Amazon has also teased the feature but has not disclosed details on its progress. So, it is skeptical to see how Tiktok proceeds with its plan to connect with US consumers via its video-sharing app.
TikTok is hugely popular in Nepal too. It is in fact so popular, that the app stuttered during lockdown due to excessive number of users trying to access the platform. Many have made staggering earning through TikTok lives proving that the app could be a good source of fun and economy. So, it would be equally interesting if the live eCommerce feature hits Nepali market.
Would you love to buy or sell things through TikTok? Do share your opinion in the comments below.
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