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Daraz, one of the Nepal’s leading online marketplace, announces the second edition of #EkDinKoSale i.e. 11.11 sale. The event will be kick-off at midnight on November 11, 2019, which they say will offer a unique experience to their customers. Find out more of Daraz 11.11 event, preparation and offer.
Daraz organized a Press meet to inform media of the Daraz 11.11 sale to happen on November 11 which is Kartik 25, 2076. In the event, Daraz Nepal MD Mr. Lino Ahlering and COO Bimal Aryal highlighted the upcoming event and their plan. They also put forward the growth of Daraz in the online shopping industry from the last years 11.11 event.
Chinese people celebrate the November 11 aka Singles Day for their single-hood. After Alibaba launched the 11.11 shopping event marking the day, everything in the country changed in the online shopping industry. In that day, they offered heavy discounts and offers on their both shopping platform Tmall and Taoabao. Later more and more shopping platforms followed suit to make the event a global phenomenon.
So, every year, they organize the event around the globe in the Alibaba ecosystem, which also includes Daraz now. Coming from a giant parent company Alibaba, Daraz’s 11.11 sale has already created a big hype in Daraz footprint countries including Nepal.
Last year, Daraz introduced the 11.11 sale in Nepal after its acquisition by Alibaba. As per Daraz’s data, they encountered 80x increase over their average daily sales. Similarly, over 2 lakhs users visited the app to access more than 1000 sellers and brands on that single day.
This year Daraz expects to offer more than 3.5 lakhs products and provide more deals, discounts on that day. So, you can expect the sale day for 2019 to be much bigger.
“We received an overwhelming response for the very first edition of the 11.11 sale in Nepal and also learned about things that we must work on to make it better. Thus, this year, we are making it even bigger and better with more than 3000 sellers, banking partners, and a better logistics system. With all the experiences gained from all the campaigns leading up to 11.11, we are confident about providing customers the best possible service,” said Lino Ahlering, Managing Director Daraz Nepal.
As per Daraz, here are the some of the announcements in the press meet to offer on 11.11.
Daraz has been preparing its all of its system to ensure customers have a good experience, and are fully informed that delivery times may take a little longer.
Chief Operating Officer, Bimal Aryal, mentioned during the presentation, “Daraz has been gearing up for the 11.11 sale event for the past few months. For the 11.11 campaign alone, Daraz, has hired 400 additional Delivery heroes (delivery agents) to manage the hundreds and thousands of orders expected during the sale.”
Daraz is also providing free training to the more than 3000 sellers, to drive unprecedented online sales.
Daraz also launched collection points in various cities so that customers can conveniently collect their packages and avoid paying shipping fees, saving both time and money.
Nabil Bank’s CEO Mr. Anil Shah was also present in the Daraz press meet event where he expressed his views in support of the growing change in the way we shop. Mr. Shah said, “ When supermarkets first arrived in Nepal, Nepalese were very skeptical about the quality and price of the products there. But with time Nepalese people have fully embraced these big supermarkets. Thus, seeing Daraz’s success, it shows that even though online shopping is relatively new in Nepal, people are starting to accept it. However, one bad experience and a customer is lost forever. Therefore Daraz also has a lot of struggle to do. However Daraz has continued to win people’s trust and Nepalese society has fully embraced online shopping.”
Having witnessed all changes, improvements, preparations, achievements for this year’s 11.11, we can expect them to deliver a bigger but best #ekdinkosale event. Which can also revolutionize the way we shop in the country.
Tell us what do you think of Daraz 11.11 offer, below in the comment section.